Morrisons seeks more Beef Shorthorn cattle

Suckler Herd of the Year Award 2012

Native breeds scheme on target

Morrisons is seeking to increase its weekly kill of Beef Shorthorn sired cattle by 15% to over 400 head to supply its native breeds’ scheme. The supermarket chain’s plans reflect its long standing commitment to the breed coupled with consumer demand.  

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The Making of the Morrisons Advert

Morrisons Advert with Ant & Dec with Trojan

A phone call just prior to Christmas 2012 from Andrew Loftus with a request to provide cattle for a TV advert to promote Morrisons British meat policy caused quite a lot of head scratching as to how we were going to be able to achieve the brief whilst still adhering to movement restrictions and maintaining some calm amongst the cattle.

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Suckler Herd of the Year Award Launch 2012

Suckler Herd of the Year Award 2012

Beef Shorthorn Society and Morrisons launch Suckler Herd of the Year Award

The search is on for the leading suckler herd in the UK. All producers using a registered Beef Shorthorn bull on 30 or more suckler cows within their herd will be eligible to enter the award with £500 cash plus a £250 voucher towards the purchase of a Beef Shorthorn bull at a Society sale at stake.

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