About the Society

Beef Shorthorn has a long and distinguished history featuring the world’s oldest herdbook established in 1822, referred to as Coates Herd Book (Beef).

Today, the Society’s main purpose is to maintain an accurate and up to date herdbook for the Beef Shorthorn population in the UK, promote the breed and manage its technical development which in turn will improve the profitability and sustainability of breeders and commercial producers’ herds alike.

The Society’s membership benefits include:

  • Registration of pedigree cattle

  • Organising, hosting and promoting pedigree sales

  • Facilitating performance recording via Breedplan

  • Offering linear classification

  • Developing breed improvement programmes

  • Promoting and marketing pedigree and commercial

  • Quarterly members updates and the annual journal

  • Regional club membership

  • Annual Development Day for new and young breeders

  • Members Road Show

  • Working with commercial partners to promote the sale of Shorthorn Beef

 

Your key contacts in our Perth Office

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Morna Bell, Financial Controller — Morna is a qualified accountant, who supports the Society in its financial performance and reporting.

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Helena Stewart, Pedigree Cattle Services — Helena assists Barbara with registrations and transfers.

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Barbara Webster, Pedigree Cattle Services — Barbara is responsible for registrations, transfers and new classification enquiries.

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Amy Johnstone, Pedigree Cattle Services — Amy also assists Barbara with registrations and transfers.

 

Key people

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Sally Horrell, President — Sally is the current chair of the board and has been successfully breeding and showing Beef Shorthorns for over 20 years.

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Joanna Bailey, Breed Secretary
Email Joanna
T: 07399 452015

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Ellie Doak, PA to Breed Secretary
Email Ellie