About the Society
Beef Shorthorn has a long and distinguished history featuring the world’s oldest herdbook established in 1822, referred to as Coates Herd Book (Beef).
Today, the Society’s main purpose is to maintain an accurate and up to date herdbook for the Beef Shorthorn population in the UK, promote the breed and manage its technical development which in turn will improve the profitability and sustainability of breeders and commercial producers’ herds alike.
The Society’s membership benefits include:
Registration of pedigree cattle
Organising, hosting and promoting pedigree sales
Facilitating performance recording via Breedplan
Offering linear classification
Developing breed improvement programmes
Promoting and marketing pedigree and commercial
Quarterly members updates and the annual journal
Regional club membership
Annual Development Day for new and young breeders
Members Road Show
Working with commercial partners to promote the sale of Shorthorn Beef
Your key contacts in our Perth Office
Morna Bell, Financial Controller — Morna is a qualified accountant, who supports the Society in its financial performance and reporting.
Helena Stewart, Pedigree Cattle Services — Helena assists Barbara with registrations and transfers.
Barbara Webster, Pedigree Cattle Services — Barbara is responsible for registrations, transfers and new classification enquiries.
Amy Johnstone, Pedigree Cattle Services — Amy also assists Barbara with registrations and transfers.