Beef Shorthorn Cattle Society appoints Joanna Bailey as new Breed Secretary
Joanna Bailey has been appointed secretary of the Beef Shorthorn Cattle Society from 1 August. She brings 25 years of experience working in the industry, from grass roots to supply sector and moves to the position from her role as commercial manager for NSF Agriculture where she was responsible for a broad range of business growth led activity including marketing, shows, events and sponsorship.
After graduating from Harper Adams, Joanna went on to complete a Masters degree in Agriculture at University College Dublin. She progressed in various management roles within the dairy and buying group sectors before joining NSF. She is a member of the East Midlands Farm Management Association and has a wide range of practical agricultural experience including running her own flock of high health status pedigree sheep. Joanna also established and manages her own Christmas tree business.
Joanna commented: “I am delighted to join the Beef Shorthorn Cattle Society. I am looking forward to meeting members at regional club meetings as well as around the show ring, and helping to further progress the breed which I believe will have an even greater role to play in modern sustainable agriculture post Brexit due to its ability to thrive in profit driven low input forage based systems.”
Beef Shorthorn Society president, Sally Horrell commented: “Joanna brings a wealth of skills, experience and enthusiasm which we are confident will help to take us on to the next exciting chapter – to continue the phenomenal growth for Beef Shorthorn, the British functional suckler cow, and developing the Society with its new structure and own management arrangements.”