Morrisons Shorthorn Beef Scheme

A Premium Route to Market

Morrisons and the Beef Shorthorn Cattle Society have been working together since 2010.

We’ve delivered successful results for pedigree breeders, suckler producers and finishers across the UK, helping make the Beef Shorthorn one of Britain’s fastest growing native cattle breeds.

The Beef Shorthorn Society recommends the Morrisons Shorthorn Beef Scheme because we’ve seen first hand the difference it makes to our members, and because the scheme consistently outperforms average market prices, paying a premium on in-spec cattle year-round.

Market Leading Prices

The Morrisons Shorthorn Beef Scheme price consistently outperforms average market prices.
The Morrisons Shorthorn Beef Scheme price consistently outperforms average market prices.
“The traits of the breed combined with Morrisons Shorthorm Beef scheme make Beef Shorthorn a no brainer. They’re easy fleshing with an excellent feed conversion ratio, and with a good DLWG 1.3-1.8kg.”
Paul Coates, Producer from Cumbria
“Demand for Beef Shorthorn in the store market is growing year on year with more finishers becoming aware of the ease of fleshing, the weight gain potential and the potential Shorthorn premium.”
Daniel Slade, Thame Market

Farmer Fraser Hugill and the Morrisons Scheme

Beef Shorthorn farmer and farm environment advisor, Fraser Hugill, tells us about life on his farm and speaks with Jim Holden from Woodheads Morrisons about the Beef Shorthorn Scheme.

Become A Supplier

Demand for Shorthorn Beef for Morrisons ‘The Best’ range frequently outstrips supply, which means new finishers are regularly being sought. 
If you’re interested in becoming a Beef Shorthorn supplier to the scheme, contact Amanda Watson on 07815 975880.